Study the functions and tools large social media platforms like fb are introducing and discover methods of tapping into this trend.

Facebook introduced a new suite of augmented reality tools for messenger which is calling “world effects,” which basically allow users to drop actual 3D gadgets into pictures or movies in the camera frame. this technology builds on Facebook’s current AR features, just like the facility to add filters and mask for your face in a selfie, and it’s designed to make messenger more interactive.

So, Facebook is effectively using this against not just Snapchat but also Apple and Google as well, both of that have launched their own AR platforms further to baking it new AR capabilities within their own cell apps and services.

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Facebook is at a disadvantage on this regard. the company may have a user base coming near one-1/3 of the earth’s population, however it does no longer have direct control over the camera on a phone, from which the social community is broadly speaking accessed, because it does now not own and function a mobile OS.