Rise of AR (Augmented Reality)
Study the functions and tools large social media platforms like fb are introducing and discover methods of tapping into this trend.
Facebook introduced a new suite of augmented reality tools for messenger which is calling “world effects,” which basically allow users to drop actual 3D gadgets into pictures or movies in the camera frame. this technology builds on Facebook’s current AR features, just like the facility to add filters and mask for your face in a selfie, and it’s designed to make messenger more interactive.
Messaging is more visual than ever, and features like photos, videos, emojis, stickers and GIFs make Messenger the best place for expressing yourself however you want. And with recent improvements – like the ability to send high resolution photos in Messenger – awesome visual messaging has a home in Messenger. It's been almost exactly a year since we introduced the powerful, native camera for Messenger and given that momentous timing, we're excited to introduce today a new feature for visual messaging — World Effects. World Effects technology enables you to drop 3D objects into your surroundings to capture and share fun moments with your family and friends. For example, add a 3D heart floating over someone's head and then try panning your phone's camera from side to side. Or use an arrow to point to an exact object or location in a panorama so your friend knows what you're referring to. Or better yet, add a new fun, celebratory robot to an otherwise every-day setting and spice things up a bit. (Hint: be sure to try the robot out with your phone's volume turned up – the robot plays three different kinds of music!)We're launching a handful of World Effects to people around the world. In addition to the heart, arrow and robot, you can also try playing around with a unicorn plus word bubbles, like “love,” “bae,” “heart” and “miss you.” To add a World Effect, open the Messenger Camera (from your inbox or from inside an existing conversation by tapping the camera icon), and then scroll to choose from the camera effects. Pick an effect and then tap to add it to your image. We hope you enjoy using these early versions of World Effects in Messenger to bring joy and delight to your communications, especially during this holiday time of year as we re-connect with friends and family and maybe even make new connections. As always, let us know what you think!
Posted by Messenger on Tuesday, December 12, 2017
So, Facebook is effectively using this against not just Snapchat but also Apple and Google as well, both of that have launched their own AR platforms further to baking it new AR capabilities within their own cell apps and services.
Read More: RedEyeStudio
Facebook is at a disadvantage on this regard. the company may have a user base coming near one-1/3 of the earth’s population, however it does no longer have direct control over the camera on a phone, from which the social community is broadly speaking accessed, because it does now not own and function a mobile OS.