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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Step #1: Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Step #2: Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

  • Does the channel reach my intended audience?
  • Is the channel sustainable and affordable within my company’s marketing budget?
  • Will I be able to measure the success of the channel?
  • Does the channel allow me to express my brand’s intended message?
  • Do the channels I’m considering work together to convey my message?

Step #3: Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

]]> Digital Marketing Communication Strategy https://redeyestudio.net/digital-marketing-communication-strategy/ Fri, 23 Feb 2018 02:00:31 +0000 http://html.orange-idea.com/gravity/?p=3129

Digital Marketing Communication Strategy

Last week I was working on a digital marketing communication strategy so I searched a lot for digital marketing communication strategy & type many keywords like

digital communications strategy template

digital marketing strategy framework

digital marketing strategy definition

what is a digital marketing strategy

how to create a digital marketing strategy

But I could not find a basic digital marketing strategy framework or a guideline for develop a digital marketing communication strategy so I decided to write a blog on it to guide you what is digital marketing communication strategy, how to developing it, what’s its ingredients & a digital marketing communication strategy Power Point Presentation (ppt) file for you to download and make your own brand’s strategy

What is Digital Marketing Communication Strategy?

Digital marketing is essential in today’s world. With competition and potential customers constantly online, digital marketing is the only way to stay ahead. When you are a tiny business owner the online world can seem to be vast. Here is complete guide for digital marketing communication strategy that any business owner can implement to help their business grow.

Ingredients:

  1. Introduction
  2. Purpose
  3. Positioning Statement
  4. Target Audience
  5. Strategy

Also Read: Rise of AR (Augmented Reality)

1. Introduction

What you are going to done with this Strategy. In Short introduction is the summery of the Strategy.

The Office of Digital Marketing Communication holds duty regarding communicating this mission to the brand name different partners. This is accomplished through this Digital Marketing Communications Plan, which outlines the target audiences for communications,

defines the key messaging, sets the goals, and establishes the strategies that will be taken to achieve those goals.

2. Purpose

The purpose of the Digital Marketing Communications strategy is to increase the overall visibility of the brand name and to enhance its reputation among audiences. According to the American Marketing Association,

integrated marketing communication is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

This approach will be applied to develop marketing and communications strategies that are comprehensive and outcomes-focused.

3. Positioning Statement

What is positioning Statement

A brand positioning statement is a document that’s been created for a business and its own brand. It simply breaks down a business’s goals, target market, system of values, and more. If you have a brand existence that’s not as strong as you would like or a brand that’s being associated with something different than that which was intended, a brand positioning statement could benefit your business.

e.g. if your client is an educational institute then your Positioning statement is Brand Name fosters the creative thinking, analytical problem solving, and depth of character needed to transform yourself and your world. Rooted in a modern education, Brand Name prepares students to be a job creator not seekers.

4. Target Audiences

As a public brand Brand Name matters among its stakeholders a wide range of viewers Each viewer requires specific content and communication styles to effectively deliver the Brand Name communication.

Also mention the types of audience

e.g. An educational institute have  four types of audiences with some sub types of audiences

Prospective Students

parents/grandparents/guardians

guidance counselors

teachers

family/friends

External Audiences

Alumni

Donors

Corporate Associates

Employers

Internal Audiences

Current students

Faculty

Staff

Administrative Audiences

Board of Directors

Charity Board

General Administration

Board of Governors

5. Strategy

Brand Name Digital marketing communications strategy flows right from the Brand Name Strategic Plan for 2018-20,

“Brand Name Strategic Plan Statement.” The (No of goals) goals outlined in the plan directly update the strategic priorities of the Brand Name overall

  • Goal 1: To increase the visibility & Reach of ‘Brand Name’
  • Goal 2: To maximize the flow of organic traffic on ‘Brand Name’ webpages & Social Media Channels
  • Goal 3: Build Commitment to Social Justice Through Enhanced Community Engagement
  • Goal 4: Enhance Revenue and Resources
Strategy 1:

Strengthen BRAND NAME reputation through strategic, Digital communications

Ensuring that the Brand Name brand is strong and its reputation solid requires a strategic, integrated communications approach. Clear, consistent, targeted messaging will be used to convey the Brand Name distinctive competitive advantage.

Strategy 2:

Implement consistent brand advertising

To best ensure the greatest return on investment, brand advertising must be both strategic and consistent

Strategy 3:

Description of the Strategy

Give a Brief about your strategy how you achieve your goal with this strategy

Get Digital Marketing Communication Strategy Power Point (ppt) FREE



]]> Rise of AR (Augmented Reality) https://redeyestudio.net/rise-of-ar/ Wed, 21 Feb 2018 03:25:14 +0000 http://html.orange-idea.com/gravity/?p=3131

Rise of AR (Augmented Reality)

using augmented reality on cell phones gives an engaging way for entrepreneurs to reach their audience – it’s quick, easy and really interactive.

Apple iPhone 8 and iPhone x presents customers with new Augmented Reality experiences.

https://youtu.be/Kkq8a6AV3HM

Therefore, it’s in all possibility more social channels will plan on introducing new tactics of integrating AR into their systems. we’ve already seen Snapchat roll out a new AR function allowing users to their Bitmoji and exercise themselves or pix into the actual world via the app’s camera.

Study the functions and tools large social media platforms like fb are introducing and discover methods of tapping into this trend.

Facebook introduced a new suite of augmented reality tools for messenger which is calling “world effects,” which basically allow users to drop actual 3D gadgets into pictures or movies in the camera frame. this technology builds on Facebook’s current AR features, just like the facility to add filters and mask for your face in a selfie, and it’s designed to make messenger more interactive.

https://www.facebook.com/messenger/videos/1692047780914895/

So, Facebook is effectively using this against not just Snapchat but also Apple and Google as well, both of that have launched their own AR platforms further to baking it new AR capabilities within their own cell apps and services.

Read More: RedEyeStudio

Facebook is at a disadvantage on this regard. the company may have a user base coming near one-1/3 of the earth’s population, however it does no longer have direct control over the camera on a phone, from which the social community is broadly speaking accessed, because it does now not own and function a mobile OS.

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